CPG

Despite rapid grocery’s well-documented struggles, companies continue to invest in the space: Retailers see value in quick commerce even as Gorillas, Jokr, and others scale back their ambitions.

Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.

Kellogg looks to snacks for growth: The CPG company will spin off its weaker cereal and plant-based divisions into separate entities to increase profits and return value to shareholders.

Rising prices have US adults lowering their costs, and 51% of these cost-cutters are spending less on dining out. Other expenses are in their crosshairs as well: 47% are shelling out less for clothing, toys, travel, and entertainment.

Soaring food prices are causing consumers to rethink their spending: Consumers are changing both where and how they shop for groceries, as well as what else they buy.

Food delivery platforms in China struggle to maintain their pandemic gains: As consumers venture out to restaurants and stores, platforms like MissFresh and Meituan are looking for new ways to keep customers on the platform.

Price-conscious consumers are economizing at the grocery store as inflation takes hold. Among US adults who are cutting back on groceries, 41% are buying fewer items from name brands, and 29% are spending less on alcohol and spirits.

CPG brands are struggling to compete with private labels: As the industry reaches a "breaking point," companies like Procter & Gamble are shifting tactics to appeal to price-conscious consumers.

Insider Intelligence spoke with Gefen Skolnick, founder and CEO at Couplet Coffee, about what it means to create a brand catering to the interests of the Gen Z consumer.

Big-box retailers are aggressively upgrading their beauty offerings to attract returning in-store shoppers and younger, digital-first consumers.

Insider Intelligence spoke with Kate Lubenesky, president at W&P, a food and beverage essentials brand that sells sustainable packaging for everyday food items.

Direct-to-consumer (D2C) ecommerce growth has slowed since 2020, but the leading digitally native brands remain popular. In December 2021, the Peloton website raked in 6.7 million visits worldwide, far more than the sites of Warby Parker, Casper, and other top digital natives in the D2C space.

Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.

The US labor market is a tale of two halves: While retailers with a strong brick-and-mortar presence are intensifying their hiring efforts, startups are taking a more cautious approach to recruitment as VC funding dries up.

Despite market uncertainty, rapid delivery is becoming a fact of life: Tesco, Albertsons, and Publix are some of the retailers inking deals with delivery platforms to offer quick fulfillment, while quick commerce startup Zepto is raking in cash from investors.

Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.

The plant-based foods industry needs to change: As the category expands its customer base beyond vegetarians, it needs to cut prices and improve its products.

Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.

Shanna Prevé, vice president of enterprise sales and business development at DoorDash, creates partnerships with large customers, from restaurant to convenience to retailers. Prevé spoke with Insider Intelligence about the company’s mission to lead the instant-delivery space, shifting consumer behavior, and smart technologies.

After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.