Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections.
In 2020, the pandemic accelerated ecommerce sales growth significantly. Growth won’t be as high in 2021, but total sales will far exceed our pre-pandemic estimates.
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
Canada’s incumbent banks lose ground in customer satisfaction: The Big 5 Canadian banks saw lower overall satisfaction as a group in J.D. Power’s annual survey—but this poses little risk to their market positions, given the strong satisfaction with their direct bank units and their hard-to-replace legacy offerings.
Digital billing platform snapped up rival OODA Health for $450M—tech like this could not only help patients improve financial literacy, but also help hospitals better comply with CMS’ price transparency mandates.
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Nuance hooks deeper into the EHR space—but its AI voice tech alone won’t necessarily be enough to address the broad scope of clinicians’ administrative woes.