Podcast: How Target, Walmart and Amazon Are Racing to Deliver the Goods Jun 17
eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.
Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.
eMarketer director of forecasting Shelleen Shum shares our latest ad spend numbers for travel, including estimates into 2020. Watch now.
US ecommerce grocery is the fastest growing product category online, and this year we estimate that US food and beverage ecommerce sales will grow 23% to $22.63 billion. Buy online, pick up in store (BOPUS) is one of the key drivers of this growth.
In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update Jun 14
Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.
Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna.