On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.
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The acquisition could give Zip a path into long-term financing and a user base boost as competition mounts and regulation looms.
UK-based Monese’s in-house Credit Builder product lets customers develop credit histories through savings deposits. The data could also grow its lending.
As video ad spending continues to expand, its share of total programmatic ad dollars will grow.
That’s why Cigna expanded its RecoveryOne partnership
Regulator reprisal could lead to Nvidia ending pursuit of Arm: Cancellation of $40 billion acquisition could be a red flag for Big Tech mergers in 2022.
US political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.
Fashion resale surged during the pandemic under a unique set of circumstances.
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On today's episode, we discuss why the West's answer to super apps is finally taking shape, why cryptocurrency sells out as governments buy in, and what kinds of new revenue sources digital brokers are hunting for. We then talk about how JPMorgan Chase is planning on spending its increased yearly technology budget and what will be largely responsible for driving fintech funding to new heights. Tune in to the discussion with eMarketer principal analyst Eleni Digalaki and vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.