Netflix Posts Solid Growth in the Calm Before the Storm Oct 22
eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom share their takeaways on Netflix’s latest earnings report—the company’s last before a wave of competitors is expected to reshape the market. They also discuss Q3 video trends and eMarketer’s first-ever connected TV advertising forecast.
Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.
Consumers’ use and acceptance of biometric technology—especially facial recognition—varies widely, depending on which part of the world you’re in.
Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.
eMarketer forecasting analyst Eric Haggstrom examines our first-ever ad spend estimates for US connected TV.
High quality demographic data? We've got that.
Start your day with info you can trust and data you can use.
eMarketer senior forecasting analyst Oscar Orozco explores our latest search ad spending estimates for another duopoly—Google and Amazon.
eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.