The Ad Platform: Why US Digital Ad Giants Are Getting Inspired by the BAT Companies Oct 16
eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?
eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.
eMarketer forecasting director Shelleen Shum breaks down Facebook’s average ad revenues per user in the UK, including Instagram.
So much of the world is accessing video primarily via mobile, as the devices take varying levels of precedence around the world. In our latest global reports collection, we take an in-depth look at usage patterns in specific regions.
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.
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The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.
On-Demand, Tech-Talk Webinar: Identity Resolution and Predictive Segmentation: Best Practices for Executing the Right Strategy in a Digital-First World | Sponsored Content Oct 14
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring John Barnes, CTO and Matt Hussey, director of solutions engineering at Infutor Data Solutions. They shared the key steps marketers should implement to make a huge impact on conversions and customer lifetime value.
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.