Does Renting Clothes Make Sense? Oct 17
eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.
eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.
On-Demand, Meet the Analyst Webinar: Audience Segmentation and Targeting in Today’s Digitally-Driven, Customer-Obsessed World Oct 16
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.
eMarketer junior forecasting analyst Nazmul Islam shares our total media ad spending outlook for Germany and what’s behind traditional’s sluggish growth.
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eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.
Industry Voices: How Retailers Align Their Employees Around Digital Transformation Strategies Oct 16
We recently sat down with retailers, including Knix, Natori and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In our final “Industry Voices: A Focus on Retail” video, we look at how digital transformation has changed the way retail employees are collaborating and working together.
So much of the world is accessing video primarily via mobile, as the devices take varying levels of precedence around the world. In our latest global reports collection, we take an in-depth look at usage patterns in specific regions.