Facebook and Google Control Ever-Greater Portion of UK Ad Market Mar 26
Not only will Google and Facebook continue to dominate in the UK, but their combined share of the digital ad market will also continue to rise. This year, it will reach 63.3%, up from 62.7% last year, according to eMarketer’s latest UK digital advertising forecast.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Amazon's newest inventory for advertisers, and how consumers might react.
The fashion resale market has grown 21 times faster than the traditional retail market over the past three years, according to a January 2019 report from online resale marketplace thredUP.
Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast.
Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this milestone took longer than anticipated.
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While retail ecommerce sales are growing rapidly in the US, brick-and-mortar shopping is still important to consumers. They’ll spend almost 90% of their retail dollars in person this year, and a large portion of that foot traffic comes from webrooming.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman discusses how direct-to-consumer brands find success in creating personal relationships with their customers.