A Majority of US Podcast Listeners Tune In Regularly Jan 23
Many US podcast listeners tune in frequently, and three in 10 daily listeners have bought products based on podcast ads, according to research from CivicScience.
eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney's new streaming service and whether its success will last. They then talk about NBCUniversal's Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax.
Earlier this month, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. As usual, the exhibit space was chock-full of futuristic, eye-popping innovations, including flying Hyundai Ubers, bionic robot sharks, smart pajamas and zero-gravity bathtubs. But beneath the shiny veneers and seemingly endless hype, tech companies are working quietly to address a growing problem: As AI, the internet of things (IoT) and next-generation connectivity relentlessly creep into everyday life, “tech angst” is at an all-time high.
With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.
Jayne Pimentel, senior director of growth marketing for DraftKings spoke with eMarketer on her insights and predictions for this year and her takeaways from CES 2020.
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Consumers are becoming more cognizant of their spending, some even considering financing high-ticket purchases in an effort to not spend all their money in one transaction.
Ecommerce in the UK Surpassed 25% of Retail Sales During the 2019 Holiday Season, Brick-and-Mortar Took a Hit Jan 22
Strong growth in online sales over the 2019 holiday season propelled the UK retail sector past a milestone. Ecommerce represented 28.2% of all holiday retail sales, surpassing the 25% mark for the first time. Total retail sales for the season amounted to £99.26 billion ($132.33 billion).
We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.