With increased market competition, brands only get one chance to get the buying experience “right.” In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive.
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The quieter Thanksgiving weekend news cycle gave us time to dive deep on a much-hyped fintech sector. Here’s how DeFi actually works, what issues it aims to solve, and where it’s going next.
On today's episode, we discuss how the world of insurance is changing, how claims can be settled in seconds, and how smart sensors can make sure you only pay when you actually drive. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Eleni Digalaki.
Justin Morcelle’s non-marketing experience with data and analytics gave him a competitive advantage when he took on his job. In an exclusive interview, he talks about how digital has transformed the CMO role.
Black Friday brick-and-mortar traffic drops 28.3% from 2019 but rises 47.5% over last year: The results shows consumers are stretching out the holiday season by shopping earlier in wake of supply chain concerns.
As product availability remains strained this holiday season, consumers are taking a flexible approach to shopping.
Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
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