Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK Aug 18
The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.
eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.
Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content Aug 16
As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.
The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles Aug 16
eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss Verizon’s sale of Tumblr to Automattic, the acceleration of cord-cutting, Facebook’s new movie ads, Snapchat’s third pair of sunglasses and more.
eMarketer forecasting director Shelleen Shum explores our viewership numbers for subscription OTT in the UK and reasons behind Netflix’s lead.
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eMarketer vice president of forecasting Monica Peart shares our ad spending numbers for radio in China and why growth is outstripping TV and newspapers.
In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.
eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.