Podcast | Influencer Marketing: Stories, Fraud and Microinfluencers Mar 18
In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.
Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.
Online grocery is a massive and fast-growing market. We estimate that grocery ecommerce in the US—specifically online food and beverage sales—will grow 18.2% to $19.89 billion in 2019 and will rank as the fastest-growing product category online.
The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.
Our updated forecast considers cheaper streaming and new ad units at Hulu.
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In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson and research analyst Man-Chung Cheung discuss the new video-sharing sensation TikTok.
Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.
Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.