Podcast: The Good, the Bad and the Ugly of TikTok Jul 16
eMarketer principal analyst Debra Aho Williamson weighs in on the benefits and drawbacks of the new video-sharing phenomenon TikTok. She also discusses Facebook’s recent $5 billion FTC fine and whether Google getting back into social networking is a good thing.
Court documents revealing that influencer-in-chief Kim Kardashian makes up to half a million dollars per sponsored Instagram post shouldn’t come as a surprise to marketers responsible for managing influencer budgets. In fact, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space, according to a January 2019 survey by influencer marketing service Mediakix.
We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.
Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.
Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.
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Click-and-collect—the option to buy online and pick up in-store, known as BOPUS in the US—has made a significant difference in retail ecommerce sales across Europe. Five years ago, strategic payments consultancy Edgar, Dunn & Company (EDC) forecast that click-and-collect sales in Europe would be between €20 billion ($23.6 billion) and €25 billion ($29.5 billion) in 2019. In early 2019, it raised that 2018 estimate to about €27 billion ($31.9 billion).
eMarketer forecasting director Shelleen Shum shares our usage numbers on smart speaker models in the US, which includes a promising outlook for non-Google and -Amazon varieties. Watch now.
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.