eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin, and research analyst at Insider Intelligence Mariel Soto Reyes discuss the possible outcomes of the US Department of Justice's antitrust lawsuit against Google.
Pandemic-related stay-at-home mandates have accelerated OTT messaging app adoption in most parts of the world. In the US, however, alternative means of communicating, including Zoom and FaceTime, have hindered usage of OTT messaging services.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Sandra Swindle, senior vice president, CRM technology delivery leader, along with The Goodyear Tire and Rubber Company’s Matt Wilkinson, general manager, digital marketing, and AAA Club Alliance’s Scott Lugar, CMO. They will discuss how marketing technology modernization can deliver relevant and valuable customer experiences.
Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.
Retailers are bracing for a softer holiday season due to the pandemic. They will see, however, a major shift to ecommerce this holiday season.
eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin and research analyst at Insider Intelligence Mariel Soto Reyes discuss the US Department of Justice's suit against Google. What are Google and the government's cases? What is a monopoly? What constitutes anticompetitive behavior? And is Google inadvertently harming consumers?
Tencent-owned WeChat will remain China’s leading mobile messaging app with 705.4 million monthly users in 2020, according to our estimates.
Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's project marketing manager, Emily Hoffman, and Dennis Blynov, global business and marketing transformation lead at automotive brand Polestar. They will share how data analytics can help grow customer relationships and boost brand recognition.
Ecommerce channel advertising is having a big year, with eMarketer forecasting accelerated growth for 2020. Profitero CEO Bryan Wiener joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss consumers' massive shift to ecommerce, how it's benefited the ad businesses of Amazon and other marketplaces, and what online sellers should consider as they strategize for Q4 and beyond.
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