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Yes, Adults Are More Stressed Because of the Pandemic, Especially with Juggling Work and Home Life  Oct 21

Many adults worldwide are feeling the effects of the pandemic, particularly on their mental health

Mobile Payment Adoption Has Been Slow in Western Europe, but the Pandemic Could Be the Catalyst for Growth

Western Europe—particularly the EU-4—has always been a strong cash culture, and concerns about security have inhibited growth of mobile payments in the region. However, that’s gradually changing in large part because of the pandemic, as more consumers use cashless forms of payment to help curb the spread of the virus.

A Social Media Reckoning After the US Election

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

In recent months, both Instagram and Snapchat have made several changes to their products that are reminiscent of growing contender TikTok. Instagram launched its highly-anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

Pandemic Pushes UK Retail Ecommerce Past 30% of Total Retail Sales in 2020

From midnight on March 23, the UK government enforced the closure of nonessential retail stores in the UK as part of strict lockdown measures. This shuttering was only lifted on June 15. During those intervening 12 weeks, UK consumers wanting to purchase anything other than groceries or medications could not do so in-store.

Senior Marketers Are Split on the Future of Offices

As companies like Twitter and Microsoft announce long-term remote work policies, business leaders are grappling with what their return-to-office plan may look like.

Streaming Services Spend Heavily on Marketing amid Pandemic

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

Is the 5G iPhone 12 the Future of Smartphones?

eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.

Why Procter & Gamble Wants to Upend the Upfronts

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

Digital Video Consumption Is Spiking in Asia-Pacific

With citywide lockdowns and ongoing social distancing measures in place, people throughout the Asia-Pacific region are spending more time at home consuming all forms of media—especially digital video.