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Podcast | Can Apple’s Anticipated Video Streaming Service Really Rival Netflix? Mar 19
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses whether Apple's forthcoming video streaming service can compete with established giants like Netflix.
Earlier this month, Philadelphia passed a bill rendering cashless stores like Amazon Go and Sweetgreen illegal and banning future establishments from completely abandoning cash. By July 2019, most retailers in the city will be required to offer consumers a cash payment option.
Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.
Videos
The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.
Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.
Online grocery is a massive and fast-growing market. We estimate that grocery ecommerce in the US—specifically online food and beverage sales—will grow 18.2% to $19.89 billion in 2019 and will rank as the fastest-growing product category online.