On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
The world's top companies rely on Insider Intelligence for today's industry news and data validation to make big picture strategy decisions.
Become a ClientIn an exclusive Q&A with Insider Intelligence, Dontá Wilson talks about why he sees “digital transformation” as a misnomer—and how “client transformation” is a better term for guiding banks’ digital strategy.
By bringing its consumer and merchant bases together, Square can grow its business, improve merchant satisfaction, and contend with fierce feature rivalries.
Shopify lets merchants go worldwide: A new global commerce hub and a recent investment in marketing tools hint at Shopify’s future.
Lemonade added a preventative pet insurance package for younger pets amid strong premium growth—but we expect the insurtech to prioritize providing one-stop-shop insurance coverage
Among US adults, cryptocurrency owners and non-owners alike are most interested in using the digital assets to enhance the privacy or security of their online purchases.
We spoke with Jurgen Galler, co-founder and CEO at data management platform 1plusX, about how the use of AI by publishers can help them traverse these challenges.
Hims & Hers is adding its health & wellness products on fashion retailer Revolve’s site—we unpack how this fits into Hims & Hers broader healthcare strategy, and why telehealth vendors could be missing out on a massive opportunity by not catering to Gen Zers.
US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.