Trending
(More) digital trends for 2021: Influencer- and user-generated content
Jan 13, 2021The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Jan 13, 2021Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.
A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | Jan 25
Jan 12, 2021eMarketer is pleased to moderate a Tech-Talk Webinar featuring Adobe's Ryan Fleisch, head of product marketing, Real-Time CDP, and Audience Manager. He will unpack the understanding and readiness level of advertisers and publishers for a cookieless future, the impact to their use cases, and their perception of the wider ecosystem.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to be an inclusive marketer. She then talks about new guidelines for drone delivery, retailers turning to augmented reality (AR) to help online shoppers try products on, and the ceiling for virtual reality (VR) adoption.
The returns process has always been a hassle for many shoppers—particularly the task of having to ship something back. Amid the pandemic, these pain points are just as prevalent, if not more so.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.
Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.
Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.
With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.
Proficiency in English is increasingly the norm among US Hispanics, as more and more of the population is US-born. But Spanish isn’t going away.
