On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.
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It now lets users convert payments to Bitcoin, and it launched two products to let customers access third-party apps.
CMOs grapple with challenges of data growth: Survey of marketing execs shows split sentiment on whether increased volume and sophistication of data hurts or hampers creativity.
Soft growth in a big market: Economic and pandemic headwinds restrain ad growth in China as tech crackdown challenges digital publishers.
This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.
Even insured patients need help affording care. We dive into a new survey on consumers’ medical cost concerns and how price transparency tools can turn confusion into clarity.
VR fitness will stick long after the pandemic: We detail how the tech will help make exercise more accessible and reduce preventable diseases.
AI replaces metal detectors: Amid alarming rates of gun violence, Evolv Technology is deploying AI scanners to track guns in public places. But it has a lot of learning to do.
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Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.