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US Programmatic Podcast Ad Spending Will Double in 2020 Sep 25
Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.
eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.
eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click and collect. They also explain the downsides of frictionless commerce and how businesses can overcome those hurdles.
We forecast that US travel digital ad spending will drop by 41.0% this year to just $3.24 billion. No other industry will decline as fast or spend as little.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Sharon Flynn, senior manager of digital analytics at BMO Financial Group, and Shane Phair, CMO of Decibel. They will discuss the strategies BMO’s seven person team used to monitor over 900 key performance indicators (KPIs), track 3,000+ dashboards—and still maintain a net promoter score of 45 during the coronavirus pandemic.
The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.
When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter.
Over the past few months, retailers have experienced an ecommerce boost as a result of the pandemic and overall change in consumer shopping behavior.
We estimate there will be 18.8 million Apple TV+ viewers by the end of 2020. That figure will continue to increase year-over-year, more than doubling by the end of the forecasting period.
B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events.
