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Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Jan 21, 2021eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
The automotive industry shows signs of recovery
Jan 20, 2021Automotive digital ad spending will grow by 21.4% in 2021 to $13.29 billion, slightly below its pre-pandemic peak.
The Next Generation of Personalization | Sponsored Content | Tech-Talk Webinar | Jan 27
Jan 19, 2021eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital's Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They will discuss the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.
In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.
When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.
Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm's PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Jan 19, 2021eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.
In Western Europe, a D2C shakeout is underway
Jan 18, 2021The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Jan 15, 2021eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.
