After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.
On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.
Following Elon Musk’s highly anticipated “SNL” hosting gig over the weekend, we dive into the reasons for the volatile crypto’s rise in popularity and its impact on online brokerage apps.
Simple customers met with turbulent switch to BBVA USA: The shuttered neobank’s users faced lockouts as their accounts migrated over the weekend to sister bank BBVA USA—giving competitors an opening to attract affected customers.
With the upfront season in full swing, how can advertisers reach streaming audiences? Natalie Bastian, vice president of marketing at Tubi, and Rimma Kats, editorial director at eMarketer, discuss how incrementality in streaming can help bolster linear investments.
To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.
PayPal outpaces Venmo
Want more research?
Sign up for the eMarketer Daily Newsletter.
Thanks For Subscribing!See more newsletters
The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.