Since launching in the US in 2017, social video app TikTok has exploded in popularity. But after nearly doubling its US user base last year, growth for the Chinese-owned app will slow in the coming years as competition heats up and concerns grow among marketers.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province.

It’s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer—and by a huge margin. “What’s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,” said Andrew Lipsman, eMarketer principal analyst and author of our latest report, "Top 10 US Ecommerce Companies 2020: Walmart and Target Climb Rankings on Click-and-Collect Gains."

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.