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Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year Mar 25
Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this milestone took longer than anticipated.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman discusses how direct-to-consumer brands find success in creating personal relationships with their customers.
While retail ecommerce sales are growing rapidly in the US, brick-and-mortar shopping is still important to consumers. They’ll spend almost 90% of their retail dollars in person this year, and a large portion of that foot traffic comes from webrooming.
Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.
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In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman explains why Checkout on Instagram will work—and why it may also struggle.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Yory Wurmser discusses a Stanford University School of Medicine study, which focused on the Apple Watch. How good is the smartwatch at detecting atrial fibrillation, and what are the risks of self-monitoring?
Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.