In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.

eMarketer junior forecasting analyst Nazmul Islam shares our total media ad spending outlook for Germany and what’s behind traditional’s sluggish growth.

We recently sat down with retailers, including Knix, Natori and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In our final “Industry Voices: A Focus on Retail” video, we look at how digital transformation has changed the way retail employees are collaborating and working together.

So much of the world is accessing video primarily via mobile, as the devices take varying levels of precedence around the world. In our latest global reports collection, we take an in-depth look at usage patterns in specific regions.