The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.
On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.
From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.
The combined entity aims to operate as a one-stop shop for the financial needs of SMBs, and the acquisition points toward potential consolidation in the space as competition stiffens.
Chime to drop “bank” from its promo items: The neobank reached a settlement with a California regulator that took action against it for not having a license—but the ordeal may spur more challengers to acquire banking charters as a way to build trust with customers.
Walmart is acquiring telehealth firm MeMD, giving it an opportunity to grow its healthcare business without expanding its clinics—retail giants offering in-person/virtual care could spell trouble for telehealth vendors like Teladoc.
Virtual trials pave the way for diversity in clinical research: On the back of Science 37’s public debut, we unpack how virtualized clinical trials like it could address the diversity problem in clinical research.
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