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The Ad Platform: Recapping 2020 programmatic display trends Dec 9
The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.
Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025.
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.
Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the biggest takeaways from how Thanksgiving holiday shopping went this year. They then talk about the best ways brands can reach female holiday shoppers during the pandemic and how Walmart and Target performed in Q3.
In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin will present an exclusive look at our annual Key Digital Trends report.
It is unlikely that US adults will be doubling down on their investments anytime soon. Per July 2020 polling from consulting firm Phase5, 45% of US adults said that the pandemic has not created good investment opportunities.
Paige O’Neill, CMO of Sitecore, talks with Rimma Kats, executive editor at eMarketer, about the acceleration of digital-first tactics amid the coronavirus pandemic, and the importance of thinking from the customer perspective.
Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.
Facebook, including Instagram, will net $33.48 billion in US ad revenues this year, up 12.4% year-over-year.
