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The Ad Platform: Taking the Pulse of B2B Digital Advertising Sep 23

B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events.

The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

What Is Connected TV, and What Is Driving Its Growth?

eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.

The Future of the Movie Theater

eMarketer forecasting analysts Eric Haggstrom and Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss the future of the movie theater. Will movies make a comeback and what will they look like? They then talk about HBO Max with ads, AT&T's possible wireless phone plans subsidized by ads, and Apple One subscription bundles.

While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators.

Many US Adults Plan to Keep Digital Subscriptions They Started in March

Many US adults said they plan to keep their music subscriptions (72%), exercise/fitness/wellness subscriptions (64%), and digital learning subscriptions (54%) post-pandemic.

Uber and Lyft Sales Will Plummet Before Rebounding in 2021

In 2020's pandemic-ravaged economy, Uber and Lyft will share in the pain. Usage for both services has been highly correlated with various local and statewide lockdown orders, and although we expect both companies will see better figures in H2 2020 than they did in H1, neither will get close to their 2019 numbers until next year.

Japan’s Cashless Vision Is Starting to Come to Fruition

Cash has always been king in Japan—and continues to be the primary payment method used. But over the past year, the country has made inroads in becoming more of a cashless society with significant investments in the mobile payments space.

US Pay TV Suffers Historic Cord-Cutting

While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever.