Why Consumers Are Willing to Share Their Location Data with Marketers Feb 22
In the latest episode of "Behind the Numbers," eMarketer's Yory Wurmser and Nicole Perrin discuss what marketers need to know about consumer attitudes toward location data.
Smartphone users prefer longer battery life to other features; Consumers wary of self-driving autos; Best times for email marketing success.
More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.
Clark Benson, CEO of listicle publisher Ranker, spoke with eMarketer about how publishers can buy traffic from Facebook in a cost-effective way.
In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser discuss the important nonmarketing touchpoints required to build a more holistic, customer-centric attribution view.
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An October 2017 survey of US parent internet users with teenagers ages 14 to 17 showed that 29% of respondents named Snapchat as the app they were most concerned about.
Social media preferences of Gen Zers; Netflix tops among US streaming service subscribers; A case for discounted trial digital news subscriptions.
Recent data from Accenture Strategy finds that working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.