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Why Advertisers Struggle To Get the Most Out of Their First-Party Data Apr 21
Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about US consumers' attitudes toward loyalty programs. What do consumers want from a loyalty program? Who subscribes and who doesn’t? And what impact does it have on those who are part of a loyalty program?
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about the new internet platform regulations coming into effect.
In today’s “eMarketer Daily Forecast” video, forecasting analyst Eric Haggstrom dives into our numbers for virtual reality audiences. Watch now.
One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.
Videos
In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen delves into our numbers for digital video ad spending. Watch now.
According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73% of Gen Zers (those ages 7 to 22, per the report) said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50%.
In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen breaks down our numbers for digital video viewer penetration by ethnicity. Watch now.