Digital ad dollars are shifting toward YouTube
Millennials and Gen Xers are gaming on mobile
South Korea sees a semiconductor opportunity: South Korea’s recent $450 billion semiconductor spending plan—the latest global government-backed chipmaking move—may signal a move away from a chip industry once dominated by a small handful of countries
Last week, Elon Musk announced that Tesla would suspend Bitcoin payments due to the crypto’s large carbon footprint—fintechs should add less energy-intensive crypto options to alleviate such concerns and keep their user acquisition momentum going.
Temenos gives ability to offer crypto features: The banking software provider is partnering with fintech Taurus to give its client banks the option to offer their own customers crypto features—the latest example of a vendor getting into the space.
On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.
Digital audio listeners surpass 600 million in China
Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
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See more newslettersAlthough 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections.