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Super fintech Viva Republica raises $410M off its success in tech-savvy South Korea June 24

Viva Republica’s $7.4 billion valuation springs from substantial user acquisition opportunities and a potentially lucrative exit—and uplifts the country’s whole fintech ecosystem.

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The planned acquisition of Provide—which caters to healthcare providers with loans and savings products—gives the US regional bank access to a large market and a professional niche.

On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Adobe Analytics estimates that total US ecommerce sales on Prime Day surpassed $11 billion, and Amazon said that its global customers bought more than 250 million items during the coveted two-day shopping event.

The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.

Pear Therapeutics announced it’s going public via a $1.6B SPAC merger—while we think it could trigger a string of digital therapeutics M&As, CMS reimbursement will be the key to wide-scale expansion.

The insurtech has added homeowners insurance alongside its existing renters coverage—combined with its flexible, affordable approach to policies, this could accelerate growth.

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Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.