On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Affirm partnered with Shopify to give customers access to a BNPL solution, and Klarna got a $639 million cash injection to fund expansion.
For content execs, it’s all about clicks
No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.
The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.
Presenting customers with a range of coverage options will boost satisfaction, and this partnership reflects Nationwide’s insurtech ecosystem strategy, which we will see replicated in the wider US insurance market.
CIBC places first in mobile: The banking giant topped J.D. Power’s Canadian mobile app customer satisfaction survey—a designation it may have earned in part due to some recently rolled-out features.
Pharma companies are finding it difficult to hire data science talent—we think it’ll make AI drug discovery startups like Valo (who is going public via a $2.8B SPAC merger) attractive partners.
Apple is reportedly adding its most advanced sensors ever to its Series 7 Watch (temperature, glucose sensors)—here’s how its leadership in the wearables space could help prop up its healthcare play.
Want more research?
Sign up for the eMarketer Daily Newsletter.
Thanks For Subscribing!See more newsletters