Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.
Lydia teamed up with Cashbee to offer savings accounts next to its payments platform and retail banking services as it bets on cross-selling opportunities.
The American Express-owned lender added a high-yield checking account for small and medium-sized businesses, giving it an opportunity to cross-sell lending products and deposit accounts.
Spending was boosted in part by stimulus payments and jobs growth—but going forward, issuers may want to target opportunities like back-to-school shopping and pent-up spending by older adults.
On today's episode, we discuss how many Americans have adopted telehealth, how people are using it, and what's both driving it forward and holding it back. We then talk about the popularity of buy now, pay later services, why some retailers are now starting to expand their brick and mortar presence, and what adding prescription discounts might do for Amazon and Walmart's membership programs. Tune in to the discussion with eMarketer principal analyst Lisa Phillips and director of forecasting at Insider Intelligence Cindy Liu.
On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Affirm partnered with Shopify to give customers access to a BNPL solution, and Klarna got a $639 million cash injection to fund expansion.
For content execs, it’s all about clicks
No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.
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The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.