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The Biggest Challenges Marketers Face Today Sep 17

eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.

Jenny Rothenberg, director of growth at Morning Brew, discusses the importance of maintaining a human connection with readers, how brands can stay true to their missions, and what we can learn from Morning Brew’s exceptional growth.

The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.

The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic

"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.

While adjusting to a new climate where first-party data is more important than ever, it’s crucial to understand that this data can vary considerably in quality, applicability, scale, and transparency.

Facebook and the US Election

eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

As the Pandemic Widens Economic Inequality, Upper-Income Groups Aren’t Unscathed

With wide disparities in consumers’ balance sheets, there’s less variation than one might expect in the incidence of financial anxiety, which has percolated up the income scale.

Radio Ad Spending Will Decline by 25% This Year

During the pandemic and ensuing lockdowns, fewer people commuted to work daily, and many local businesses cut their marketing budgets as they fought to stay open. These conditions have strained the radio advertising market.

Most Marketers Don’t Believe In-Person Events Will Happen This Year

Roughly seven in 10 (71.2%) US ad and marketing executives think it’s at least somewhat unlikely that in-person business events, including conferences and large industry shows, will take place by the end of 2020.

Brands Leveraging Digital Audio Don’t Have the Metrics They Need to Measure a Campaign’s Success

Audio advertisers have no problem showing that their ads were listened to, but they face difficulty in proving whether their ads affected listeners’ behavior.