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Podcast: Does RTB Violate the GDPR? Jun 27
eMarketer principal analysts Lauren Fisher and Nicole Perrin consider whether real-time bidding in advertising markets is compatible with the terms of the EU’s General Data Protection Regulation. They also discuss the effectiveness of social media ads, Walmart’s use of AI cameras to curb retail theft and Roku’s robust sales of streaming devices in Q1 2019.
eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna discuss new legislation aimed at eliminating supposed political bias from social platforms. Also on the agenda: women in ads, smartwatch use and the Snapchat friends survey.
US auto and auto parts sales in the US are slowing, which will weigh down the entire retail sector. This year, the auto industry will grow 2.0% to $1.299 trillion, the slowest growth rate since at least 2011. Growth will flatten through 2022, according to eMarketer’s latest US retail forecast.
In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.
eMarketer senior forecasting analyst Cindy Liu breaks down our car and retail spending numbers and three factors behind the softening sales. Watch now.
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When looking at the largest US ecommerce sites, eBay is a distant second to Amazon. But as third-party sellers become more prominent on Amazon’s marketplace, many want to expand to other platforms, a possible silver lining for eBay.
eMarketer senior forecasting director Monica Peart shares our revised ad spend for addressable TV in the US and why connected TV may be grabbing a larger share of dollars. Watch now.