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Untangling the Challenges of Dynamic Creative Optimization Nov 5
In the latest episode of "Behind the Numbers," analysts Nicole Perrin and Lauren Fisher discuss dynamic creative optimization. How many marketers are using DCO, and how sophisticated are their efforts?
India is home to the world’s fastest growing proximity payment market. According to eMarketer estimates, adoption is projected to jump nearly 40% this year.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and robot morality.
The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.
Companies should have a rubric in place to evaluate and essentially score or rank their current customer set. Such a framework allows marketers and all customer-facing teams to align on how to best serve and grow each individual account in a profitable manner.
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This year, we expect 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.
Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
Is Facebook's fate tied to the News Feed? In the new episode of "Behind the Numbers," analyst Debra Aho Williamson discusses the latest usage and revenue data from Facebook and looks ahead to what might be coming in 2019.