Facebook and Google Maintain Grip in UK Digital Ad Market Oct 21
Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.
eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.
eMarketer senior forecasting analyst Oscar Orozco explores our latest search ad spending estimates for another duopoly—Google and Amazon.
Personalized Customer Experiences Start Onsite, but Should Extend to Other Channels | Sponsored Content Oct 18
Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.
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Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more-tailored communications through their behaviors and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.
On-Demand, Tech-Talk Webinar: Supercharge Your Email Strategy with Advanced Segmentation | Sponsored Content Oct 18
eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Caren Carrasco, senior partner at Benjamin David Group, and Manisha Shah, director of product management at Salesforce. They shared new research and best practices for advanced email segmentation.
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.