The Weekly Listen: Counteracting Misinformation Feb 24
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about misinformation and how digital platforms are seeking to slow it, Pinterest's plan to go public, and landmark shift in ad spending.
In the latest episode of "Behind the Numbers," the topic (once again) is brand safety, as big advertisers pull back from YouTube amid concerns about user comments.
In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.
Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.
In the latest episode of "Behind the Numbers," eMarketer's demographics mavens, Mark Dolliver and Jenni Pearson, join us in the studio to discuss their latest research on millennials. What does adulthood look like for this generation?
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Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely.
Amazon's retail ecommerce business may have passed the stage of rapid growth, and as a result, we have lowered our previous retail ecommerce sales forecast.
In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.