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Podcast | Why Are the TV Upfronts Still a Big Deal? May 17
On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?
eMarketer is pleased to moderate a Tech-Talk Tuesday presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He’ll provide a foundation of what B2B marketers should focus on and how to support those initiatives.
In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
eMarketer is pleased to moderate a Tech-Talk Tuesday presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul will share the steps needed to unleash decisioning and 1:1 personalisation in your organisation.
eMarketer senior forecasting analyst Oscar Orozco compares our time spent numbers on messaging and social network apps, and shares what activity is the likely influencer for growth. Watch now.
Videos
Technology has significantly changed the path to purchase. With massive improvements in mobile ordering, same-day delivery and voice technology, the traditional retail experience is viewed as inconvenient, thus no longer satisfying. Rightpoint shares four key takeaways to help companies develop a fluid commerce strategy that uses digital and physical channel interactions.
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
eMarketer is pleased to moderate a Tech-Talk presentation featuring Mahmoud Arram, co-founder and CTO at Bluecore and William Bonnell, Customer Engineering Manager at Google. While there are many factors that contribute, Mahmoud and William will discuss the heart of the issue: The CMO-CIO relationship and whether or not they are able to create true synergy between their respective organizations.