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Consumers in Europe will be more attuned to brand purpose and messaging 

Jan 25, 2021

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.

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eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce's Rachel Meyers, director, product marketing, and Alex Drinker, global head of retail industry. They will share how marketers quickly adapted for a memorable holiday season that will fast track digital transformation in 2021 and beyond.

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