The Significance of Google's New Look Jan 27
eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google's redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be.
Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group.
Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.
It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. With 2019 over, Adswerve shares the big opportunities and challenges that should be top of mind for marketers this year.
Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.
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While some consumers are warming up to retail tech, others aren’t as charmed by it—even if it results in more personalized experiences.
An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.
In 2019, for the first time, UK adults spent more time with digital media than with traditional media.