CONTENT BY

Victoria Petrock

6 out of 53 Results

Gen Z prefers people over marketers for product information

Article by Victoria Petrock | Nov 22, 2021

How Gen Z is embracing digital payments

Article by Victoria Petrock | Nov 16, 2021

A look at Gen Z's preferred social platforms

Article by Victoria Petrock | Nov 16, 2021

US Generation Z Technology and Media Use

Report by Victoria Petrock | Nov 15, 2021

What Usage Looks Like for the First Generation with 24/7 Access to Connected Devices

US Generation Z Shopping Behaviors

Report by Victoria Petrock | Nov 15, 2021

How the Most Marketed-To Generation Likes to Buy

US Generation Z Financial Behaviors

Report by Victoria Petrock | Nov 12, 2021

Careful Saving, Frugal Spending, and a Strong Sense of Purpose

CONTENT BY

Victoria Petrock

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Victoria Petrock

Victoria Petrock, EMARKETER Principal Analyst, leads coverage of demographics and topics related to diversity, equity...

Victoria Petrock, EMARKETER Principal Analyst, leads coverage of demographics and topics related to diversity, equity and inclusion (DEI), including inclusive and accessible marketing.