Victoria Petrock, EMARKETER Principal Analyst, leads coverage of demographics and topics related to diversity, equity and inclusion (DEI), including inclusive and accessible marketing.

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Victoria Petrock

Gen Z prefers people over marketers for product information

How Gen Z is embracing digital payments

A look at Gen Z's preferred social platforms

US Generation Z Technology and Media Use

What Usage Looks Like for the First Generation with 24/7 Access to Connected Devices

US Generation Z Shopping Behaviors

How the Most Marketed-To Generation Likes to Buy

US Generation Z Financial Behaviors

Careful Saving, Frugal Spending, and a Strong Sense of Purpose

Victoria Petrock

Victoria Petrock

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Victoria Petrock

Gen Z prefers people over marketers for product information

How Gen Z is embracing digital payments

A look at Gen Z's preferred social platforms

US Generation Z Technology and Media Use

What Usage Looks Like for the First Generation with 24/7 Access to Connected Devices

US Generation Z Shopping Behaviors

How the Most Marketed-To Generation Likes to Buy

US Generation Z Financial Behaviors

Careful Saving, Frugal Spending, and a Strong Sense of Purpose

Victoria Petrock

Victoria Petrock

SHARE

See More