Rajiv is a Senior Analyst covering healthcare and pharma at EMARKETER, where he researches consumer attitudes and behaviors throughout the patient journey. His work also analyzes key structural shifts shaping the industry, including AI’s role in healthcare, the impact of weight loss drugs, the growing influence of Big Tech and disruptors, and other trends shaping business strategy across healthcare and pharma companies. His insights have been featured in Bloomberg, CNBC, Reuters, the TODAY Show, Forbes, Axios, and the Financial Times.