Nicole Perrin

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What Is Connected TV, and What Is Driving Its Growth?

Audio by Nicole Perrin,

Eric Haggstrom,

and Zach Goldner

| Sep 22, 2020

US Digital Display Advertising Is Weathering the Storm

Article by Nicole Perrin

| Aug 24, 2020

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Nicole Perrin
Perrin analyzes the US digital ad market, including spending trends, programmatic media buying, performance advertising and the ad businesses of the Google-Facebook-Amazon “triopoly.” Perrin's commentary is often featured in major media outlets including the New York Times, Washington Post and Bloomberg. Perrin hosts the biweekly Behind the Numbers podcast, “The Ad Platform.” Previously, Perrin was the executive editor of eMarketer’s media properties. Perrin graduated from McGill University and lives in Chicago.
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