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Nicole Perrin

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Retail media ads are well-tolerated among users—but increasing ad loads are a risk

Article by Nicole Perrin | Sep 23, 2021

Retail media goes beyond direct response

Article by Nicole Perrin | Sep 23, 2021

The Power of Amazon

Report by Nicole Perrin, Paul Verna, Blake Droesch, David Morris, Lisa Phillips, Jillian Ryan, Jaime Toplin, Sara M. Watson, and Yoram Wurmser | Sep 9, 2021

How 19 Business Divisions Fuel Amazon’s Flywheel

The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising

Audio by Nicole Perrin, Paul Verna | Aug 27, 2021

The Ad Platform: Pandemic trends still shaping programmatic markets

Audio by Nicole Perrin | Aug 25, 2021

CONTENT BY

Nicole Perrin

Nicole Perrin, EMARKETER principal analyst, analyzes the US digital ad market, including spending trends, programmatic...

Nicole Perrin, EMARKETER principal analyst, analyzes the US digital ad market, including spending trends, programmatic media buying, performance advertising, and the ad businesses of the Google-Facebook-Amazon “triopoly”

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Nicole Perrin

Retail media ads are well-tolerated among users—but increasing ad loads are a risk

Retail media goes beyond direct response

Retail Media Advertising 2021

More Retailers, More Advertisers, More Shopping

The Power of Amazon

How 19 Business Divisions Fuel Amazon’s Flywheel

The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising

The Ad Platform: Pandemic trends still shaping programmatic markets

Nicole Perrin

Nicole Perrin

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SHARE

Nicole Perrin

Retail media ads are well-tolerated among users—but increasing ad loads are a risk

Retail media goes beyond direct response

Retail Media Advertising 2021

More Retailers, More Advertisers, More Shopping

The Power of Amazon

How 19 Business Divisions Fuel Amazon’s Flywheel

The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising

The Ad Platform: Pandemic trends still shaping programmatic markets

Nicole Perrin

Nicole Perrin

SHARE

See More