CONTENT BY

Evelyn Mitchell-Wolf

6 out of 158 Results

Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers

Audio by Evelyn Mitchell-Wolf, Marcus Johnson, and Max Willens | Jun 6, 2025

Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers

Audio by Evelyn Mitchell-Wolf, Marcus Johnson, and Gadjo Sevilla | Jun 2, 2025

GenAI Search Advertising Trends 2025

Report by Evelyn Mitchell-Wolf | May 23, 2025

Consumer Adoption Lags Platform Advancements

FAQ on the Google Ad Tech Antitrust Decision

Report by Evelyn Mitchell-Wolf | May 1, 2025

What the Landmark Ruling Means for the Ad Industry

Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers

Audio by Evelyn Mitchell-Wolf, Marcus Johnson, and Jeremy Goldman | Apr 28, 2025

Legacy TV measurement tactics are losing relevance as CTV eclipses linear

Article by Evelyn Mitchell-Wolf | Apr 15, 2025

CONTENT BY

Evelyn Mitchell-Wolf

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Evelyn Mitchell-Wolf

Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including...

Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.