Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.

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Evelyn Mitchell-Wolf

Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers

Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers

GenAI Search Advertising Trends 2025

Consumer Adoption Lags Platform Advancements

FAQ on the Google Ad Tech Antitrust Decision

What the Landmark Ruling Means for the Ad Industry

Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers

Legacy TV measurement tactics are losing relevance as CTV eclipses linear

Evelyn Mitchell-Wolf

Evelyn Mitchell-Wolf

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SHARE

Evelyn Mitchell-Wolf

Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers

Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers

GenAI Search Advertising Trends 2025

Consumer Adoption Lags Platform Advancements

FAQ on the Google Ad Tech Antitrust Decision

What the Landmark Ruling Means for the Ad Industry

Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers

Legacy TV measurement tactics are losing relevance as CTV eclipses linear

Evelyn Mitchell-Wolf

Evelyn Mitchell-Wolf

SHARE

See More