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Evelyn Mitchell

6 out of 12 Results

The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction

Audio by Evelyn Mitchell

and Rachel Hasson

| Jun 6, 2022

The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies

Audio by Evelyn Mitchell,

Rachel Hasson,

and Dave Frankland

| Jun 3, 2022

Display ad spending's potential disruptors: What's worth the buzz?

Article by Evelyn Mitchell

| May 25, 2022

US Display Ad Spending 2022

Report by Evelyn Mitchell

| May 24, 2022

Video’s in the Driver’s Seat. Now What?

The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future

Audio by Evelyn Mitchell,

Rachel Hasson,

| May 13, 2022

The Weekly Listen: Checking in on hybrid work, attention-based ads, and circular retail

Audio by Evelyn Mitchell,

Rachel Hasson,

and Blake Droesch

| Apr 22, 2022

CONTENT BY

Evelyn Mitchell

Evelyn Mitchell

Evelyn Mitchell, eMarketer Analyst, Insider Intelligence. Mitchell covers the US digital ad market, including spending... More
Evelyn Mitchell, eMarketer Analyst, Insider Intelligence. Mitchell covers the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.

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Daily News

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

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Here’s when cord-free viewers will outnumber pay TV’s

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Where’s the disconnect for B2B content marketers?

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Is brick-and-mortar outpacing digital in consumer spending?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

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How brands are responding to consumers' inflation concerns

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

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What consumers want from loyalty programs

Amazon’s people problem poses an existential threat to its customer experience

Amazon’s people problem poses an existential threat to its customer experience

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Will inflation and uncertainty affect brands’ influencer marketing spend?

Will inflation and uncertainty affect brands’ influencer marketing spend?

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Social Media Update Q2 2022

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The Era of Uncertainty: Stablecoins

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Spotlight: Marketing Measurement

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The Era of Uncertainty: Buy Now, Pay Later

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Latin America Retail Ecommerce Players Update 2022

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Spotlight: Elevating B2B Content

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US Social Media Usage 2022

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Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

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Spotlight: Amazon Prime Day 2022

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Latin America Retail Ecommerce Players Update 2022

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Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

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How Prime Day will deliver for Amazon’s competitors

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Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

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The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

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Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

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The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

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The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

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The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

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Gen Z social usage rising as their parents start to log off

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Creators will be the centerpiece of YouTube’s growth efforts

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Spotlight: Marketing Personalization

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Where’s the disconnect for B2B content marketers?

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Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

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How Prime Day will deliver for Amazon’s competitors

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The Era of Uncertainty: Buy Now, Pay Later

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Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

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How brands are responding to consumers' inflation concerns

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Latin America Retail Ecommerce Players Update 2022

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Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes