The Value of Audience Attention—What Happens Before the Conversion | Tech-Talk Tuesday

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eMarketer moderates a special presentation with Clare Carr, vice president of marketing at Parse.ly. Clare offers insights and best practices to help marketers understand what people are actually paying attention to, enough to convert, so they can replicate it.

Clare Carr leads marketing, communications, and brand at Parse.ly. She’s translated a background in start-ups, renewable energy, and digital media into a passion for discovering what makes something worthy of audience attention. A contributor to The Drum, Native Ad Institute, and Digital Content Next, Clare speaks across the world on how analytics and data can unleash creative potential.

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