US Election 2016—Spotlight on Digital Advertising, Data and Targeting - eMarketer

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US Election 2016—Spotlight on Digital Advertising, Data and Targeting

May 5, 2016

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You'll learn:

  • How the use of different channels like Snapchat are being matched with specific campaign goals
  • How much US political campaigns will spend on digital advertising in the 2016 election cycle
  • Differences between approaches at the local level versus the national level
  • How voters research candidates and their attitudes toward political advertising

Bryan Yeager covers emerging digital marketing trends and technologies. He has nearly 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce.

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