Social Listening for US Brands—Deriving Actionable Insights from Conversations - eMarketer
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Social Listening for US Brands—Deriving Actionable Insights from Conversations

March 24, 2016
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You'll learn:

  • Why brands are conflicted about social listening’s usefulness and the challenges they face
  • Nine use cases for social listening, with specific brand examples
  • An overview of the technology and the future of social analytics

Jillian Ryan covers trends in B2B marketing, technology and digital communications at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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