Social Ad Effectiveness—Four Things You Need to Know - eMarketer
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Social Ad Effectiveness—Four Things You Need to Know

September 15, 2016 | Media Buying | Social Media

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Key elements include:

  • Why many marketers now rate social media advertising as more effective than search
  • What Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general
  • How mobile fits in with social media ad measurement and engagement
  • Why brands are latching on to new social networks like Snapchat

Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and advertising. Since 2007, she has written more than 50 reports about how marketers, media and consumers are engaging with social media. Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.

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