Six Guidelines for Measuring Real-Time Marketing Success - eMarketer
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Six Guidelines for Measuring Real-Time Marketing Success

April 17, 2014 | Advertising & Marketing
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The webinar addresses these key questions:

  • Why is it important to measure RTM?
  • What role do social media metrics play in assessing RTM’s effectiveness?
  • How can brands determine RTM’s business impact?
  • What strategies are used by marketers like MINI, Nestlé Purina and Visa?

Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.

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