Seven Ecommerce Trends You Need to Understand Now - eMarketer

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Seven Ecommerce Trends You Need to Understand Now

July 28, 2016

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Key elements include:

  • Why mobile conversion rates are climbing
  • How beacons and location-based marketing are driving in-store sales
  • How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce
  • Where influencers and consumer-generated content fit into the purchase funnel

Krista Garcia covers trends in ecommerce, retail and the restaurant industry for eMarketer. Her focus is on how brands and retailers can increase sales using digital marketing tactics.

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