Programmatic Advertising—Rising Investment and New Realities - eMarketer
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Programmatic Advertising—Rising Investment and New Realities

September 22, 2016 | Marketing Technology | Media Buying

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Key elements include:

  • Why programmatic ad spending isn’t plateauing yet
  • How much of programmatic’s continued growth is coming from social and mobile channels
  • Why more spending continues to shift to private marketplaces and programmatic direct
  • How cross-screen advertising efforts are contributing to the growth of programmatic video

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, display advertising, measurement, privacy and B2B.

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