Programmatic Advertising 2015 Outlook
February 12, 2015
The webinar addresses these key questions:
- How will the nearly $15 billion in ad spending break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile?
- How is programmatic evolving from a primarily open marketplace to a more private and direct one?
- Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, display advertising, measurement, privacy and B2B.
Thanks to Citrix Online for providing the webinar platform.
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