Predictive Marketing—Using Data Decisively at Every Stage of the Funnel - eMarketer
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Predictive Marketing—Using Data Decisively at Every Stage of the Funnel

June 22, 2016 | Marketing

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Key elements include:

  • What marketers are doing with predictive models
  • How many companies have moved toward predictive marketing, and how far along they are
  • What the return on investment (ROI) of predictive marketing can look like
  • Which challenges are proving difficult for adopters of predictive marketing

Jillian Ryan covers trends in B2B marketing, technology and digital communications at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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