Personalizing Multi-Channel Communications to Retain High-Value Customers | Tech Talk Tuesday - eMarketer

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Personalizing Multi-Channel Communications to Retain High-Value Customers | Tech Talk Tuesday

August 28, 2018 | Marketing
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eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet consumer demands and stay competitive in the market.

Kaspar Roos is a leading expert, consultant, and recognized thought-leader in the Customer Communications Management (CCM) industry. He is the CEO and founder of Aspire, a boutique consulting firm specializing in the CCM and Digital Customer Experience (DCX) industries.

Logan Franey is a product marketing manager for Adobe Experience Manager Forms, responsible for Financial Services, Insurance, and Healthcare. In this role, he drives product & commercial strategy, marketing initiatives, partner strategy, and implementation best practices.

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