Online Holiday Shopping Forecast and Trends 2015 - eMarketer
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Online Holiday Shopping Forecast and Trends 2015

September 17, 2015
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    Latest articles and interviews covering retailer performance and consumer spending. Also includes Retail FYI.

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The webinar addresses these key questions:

  • What does the increase in sales on smartphones mean for retailers?
  • What are the differences between shopping on desktops, tablets and smartphones?
  • How are marketers improving search and other user experiences to drive mobile sales?
  • What role do apps play in the mcommerce ecosystem?

Yory Wurmser covers digital media and marketing in the retail industry for eMarketer. He writes on a wide range of topics affecting retailers, such as omnichannel marketing, Big Data and loyalty, and mobile advertising.

Thanks to Citrix Online for providing the webinar platform.

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