The Omnichannel Challenge: Cross-Platform Attribution - eMarketer
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The Omnichannel Challenge: Cross-Platform Attribution

February 20, 2014 | Advertising & Marketing
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Key elements include:

  • The two main approaches to cross-platform attribution
  • Viewability and third-party tracking
  • Mobile-specific tactics for attributing smartphone and tablet influence

Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, programmatic advertising, display advertising, measurement, privacy, and B2B.

Thanks to Citrix Online for providing the webinar platform.

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