The Multiscreen, Multitasking Consumer - eMarketer

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The Multiscreen, Multitasking Consumer

November 6, 2014
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The webinar will address these key questions:

  • How are marketers addressing these multiscreen usage patterns?
  • How important is mobile in driving simultaneous media use?
  • What is the impact of the proliferation of digital screens on traditional media?
  • What are the demographics of simultaneous media use?

Paul covers marketing and monetization trends in digital media and entertainment, including video, gaming, music, movies and sports. He provides expertise on how these industries are managing the transition to digital platforms, including mobile and social media.

Thanks to Citrix Online for providing the webinar platform.

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