Multichannel Marketing—Navigating the Increasingly Complex Customer Journey - eMarketer

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Multichannel Marketing—Navigating the Increasingly Complex Customer Journey

April 20, 2016

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The webinar addresses these key questions:

  • What are some of the biggest trends and areas of focus for multichannel marketers today?
  • How are audiences splitting their time across channels and devices—and how are marketers following them?
  • What challenges are inhibiting multichannel marketing?
  • What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, display advertising, measurement, privacy and B2B.

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