Mobile App Marketing—Acquiring and Retaining Quality Users at Scale - eMarketer

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Mobile App Marketing—Acquiring and Retaining Quality Users at Scale

October 20, 2016 | Mobile
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Key elements include:

  • How many US mobile users regularly buy and use apps
  • The best types of ads for acquiring new users and keeping them engaged
  • How much marketers spend on app install ads
  • How long users stay engaged with different types of apps
  • Cathy Boyle covers trends in mobile marketing, usage, content, devices and commerce. She has more than 20 years of experience delivering brand messages to domestic and international audiences across multiple media platforms.

    Thanks again to Localytics for making this webinar possible.

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