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Mobile Ad Effectiveness

August 21, 2014 | Mobile
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The webinar addresses these key questions:

  • How have performance metrics for mobile display ads changed during the past year?
  • Where are prices headed, and how does mobile display compare with desktop?
  • Which mobile display ad formats are most effective—banners, rich media, video, social, local, native?
  • What needs to be improved to further increase the effectiveness of mobile display ads?

Cathy Boyle covers trends in mobile marketing, usage, content, devices and commerce. She has more than 20 years of experience delivering brand messages to domestic and international audiences across multiple media platforms.

Thanks to Citrix Online for providing the webinar platform.

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