Millennials—A Moving Target for Marketers - eMarketer
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Millennials—A Moving Target for Marketers

November 10, 2016
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Key elements include:

  • How many millennials are parents, married, or homeowners
  • How the digital activity of millennials is evolving as they become serious adults
  • Key differences between younger and older millennials as users of social media and smartphones
  • If TV is still a medium where millennials can be reached
  • Mark Dolliver covers demographics for eMarketer, looking at how various population groups do or do not conform to conventional wisdom about their behavior as consumers and digital users.

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