Mcommerce Trends for 2016—Behind the Rapid Growth - eMarketer

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Mcommerce Trends for 2016—Behind the Rapid Growth

June 16, 2016

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Key elements include:

  • How high mobile retail sales will go this year, and which devices are driving that
  • What retailers are doing to optimize shopping experiences for mobile
  • How context-driven commerce is changing the mobile retail landscape
  • Which factors are driving higher conversion rates on mobile

Yory Wurmser covers digital media and marketing in the retail industry for eMarketer. He writes on a wide range of topics affecting retailers, such as omnichannel marketing, Big Data and loyalty, and mobile advertising.

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