Maximizing your B2B Content Marketing ROI - eMarketer
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Maximizing your B2B Content Marketing ROI

April 7, 2016 | Marketing

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The webinar addresses these key questions:

  • What have B2Bs learned about content marketing ROI in the long term?
  • How much content are B2B firms producing for their marketing efforts?
  • What types content process and strategy deliver the best results?
  • How are B2Bs tailoring content marketing efforts for their audiences?

Jillian Ryan covers trends in B2B marketing, technology and digital communications at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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