Marketing Data Management—How to Make a More Audience-Centric View Work - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Marketing Data Management—How to Make a More Audience-Centric View Work

July 13, 2017 | Marketing
  • Share
To view this free webinar recording please provide the following information:

  • All fields required.
  • We will never share your personal information without your permission. View Privacy Policy.

By the way

provides companywide access to eMarketer, so you can register immediately.

This service is at no extra cost to you.

Click below to get full access to eMarketer.

  • No thanks

Check Your Inbox

We sent you a registration confirmation email.

  • Why there’s an industry-wide shift toward an audience-centric view, and how marketers are responding
  • What main data types marketers are identifying and integrating, and the technology used to do so
  • What obstacles remain for proper data management, including collecting and organizing data, integrating technologies and managing an organizational rollout

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, advertising fraud, measurement and identity and cross-screen advertising.

Made possible by

  • Go beyond the webinars:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.