Marketing Attribution—New Tech, New Trends, New Thinking - eMarketer
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Marketing Attribution—New Tech, New Trends, New Thinking

October 5, 2017 | Advertising
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  • Where marketers stand on the journey toward more advanced attribution methods
  • What technologies and data sets are required to obtain a cross-platform view
  • What tips and best practices marketers can follow to ensure greater success

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, advertising fraud, measurement and identity and cross-screen advertising.

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