Location Matters—Using Mobile Location Data to Drive Actions and Sales - eMarketer
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Location Matters—Using Mobile Location Data to Drive Actions and Sales

September 29, 2016 | Mobile

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Key elements include:

  • How many consumers are sharing location data with marketers, and how they feel about it
  • How good the location data is on the marketer side, and what they can do with it
  • What tactics are marketers using to drive real-world behaviors with digital messaging
  • How marketers are using location data to understand online-to-offline commerce

Cathy Boyle covers trends in mobile marketing, usage, content, devices and commerce. She has more than 20 years of experience delivering brand messages to domestic and international audiences across multiple media platforms.

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