Lessons from Holiday Shopping 2015—What You Need to Know for 2016 - eMarketer
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Lessons from Holiday Shopping 2015—What You Need to Know for 2016

February 25, 2016

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    Latest articles and interviews covering retailer performance and consumer spending. Also includes Retail FYI.

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You'll learn:

  • How the overall retail sector performed during the 2015 holiday season
  • Why experiential gifts were one significant holiday trend of 2015
  • How consumers used their phones and other mobile devices to shop last holiday season
  • How deal-seeking behaviors are changing the holiday shopping calendar

Yory Wurmser covers digital media and marketing in the retail industry for eMarketer. He writes on a wide range of topics affecting retailers, such as omnichannel marketing, Big Data and loyalty, and mobile advertising.

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