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Key Digital Trends, a Midyear Update

June 20, 2013 | Advertising & Marketing | Mobile
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To listen and watch playback of the webinar, Key Digital Trends, a Midyear Update, click here. You can view the PowerPoint deck below.

The webinar addresses these key questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How do consumers view digital ads in relation to TV and traditional media, and what influence do they have on purchase decisions?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?

About Noah Elkin

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He speaks at digital and industry conferences and is a member of the Interactive Advertising Bureau's Mobile Advertising Committee.



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