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Key Digital Trends for 2013

December 13, 2012 | Media Buying | Mobile
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To listen and watch playback of the webinar, Key Digital Trends for 2013, click here. You can view the PowerPoint deck below.

The webinar addresses these key questions:

  • Where and how can marketers most effectively connect with their audiences as media fragmentation increases?
  • To what degree is the mobile-first imperative reshaping the marketing funnel?
  • What factors are pushing marketers to become content creators?
  • How can Big Data help marketers respond to cross-platform fragmentation?

About Noah Elkin

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He is co-author of Mobile Marketing: An Hour a Day (forthcoming from Wiley/Sybex, January 2013) and is in demand as a speaker at digital and industry conferences.

Sponsored by IBM.

Thanks to Citrix Online for providing the webinar platform.

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