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Tightened data privacy rules mandated by Europe’s General Data Protection Regulation (GDPR) are coming in May, and the impact will be felt not just in Europe but around the world. Are you doing enough to prepare your business? eMarketer analyst Lauren Fisher, global head of corporate marketing at Quantcast Cathy Novelli and others provide a rundown of must-does ahead of the GDPR deadline in May 2018.
Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, advertising fraud, measurement and identity and cross-screen advertising.
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