Immersive Media—A New Frontier Powered by Virtual and Augmented Reality - eMarketer

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Immersive Media—A New Frontier Powered by Virtual and Augmented Reality

July 13, 2016

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Key elements include:

  • The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities
  • Consumer attitudes about using immersive media, as well estimates of current and future adoption
  • Key technological, creative and distribution challenges that need to be considered when leveraging immersive media
  • The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video

Bryan Yeager covers emerging digital marketing trends and technologies. He has nearly 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce.

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