How to Reach B2B Buyers—A Data-Driven Approach - eMarketer

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How to Reach B2B Buyers—A Data-Driven Approach

January 29, 2015
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The webinar addresses these key questions:

  • What is the first step that virtually all B2B buyers take when considering a purchase?
  • How do they use mobile devices in the purchasing process?
  • When is the “right” time to reach B2B buyers?

Kris Oser is deputy editorial director at eMarketer, helping to craft editorial content for clients. She also writes reports on business-to-business topics.

Thanks to Citrix Online for providing the webinar platform.

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