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eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.
Arpita Neelmegh is Product Marketing Manager at Iterable, helping B2C marketers achieve growth marketing excellence and has a diverse background in messaging, go-to-market strategy, competitive differentiation, product launches, and customer success.
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