Email's Role in Omnichannel Marketing—Beyond the Opens and Clicks - eMarketer

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Email's Role in Omnichannel Marketing—Beyond the Opens and Clicks

October 19, 2017 | Marketing
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View the deck here.

  • Why marketers still rely on email as a solid-performing channel
  • What email performance benchmarks are most critical to marketers today
  • How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end users
  • What emerging email practices businesses are adopting, such as interactive email and predictive content

Jillian Ryan covers trends in B2B marketing, technology and digital communications at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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